Rediscovering the Principles of Outstanding Leadership
The President of the United States, the Chief Executive of a Fortune 500 company, and the mother of an eight year old Cub Scout are each in a position of leadership. But how do you develop those special qualities that bring success as a leader?
To answer this important question, Peter Burwash interviewed thousands of workers and managers in the world's best companies. The Key contains the revealing and inspiring results of his research in two sections: The 12 universal Principles of Great Service Companies and The 25 Universal Qualities of Great Leaders.
The Key shows clearly and simply how to achieve outstanding service and effective leadership in both your professional and personal life.
International Praise for The Key to Great Leadership
“Inspirational and compelling bite-size quotes illustrated by motivational stories on two key competitive advantages of the future—service and leadership.”
– Dr. Steven Covey, Chairman of Covey Leadership Center and
Author of The Seven Habits of Highly Effective People
“If something’s not going right, The Key will impact your thinking on all elements of leadership. Its reminders are the ingredients of leading.”
– Peter V. Ueberroth,
Time magazine’s Man of the Year